A magazine devoted to lagom!  How cool is that?  Love it.
Now here's a post from Slate that I think you'll like about the flip side of "lagom" - which means just right.  It's like anything your idea of what's just right, might not be mine so judgement is involved in this terminology.  I cherry pick the fun side of lagom to keep me on track but there is this...

Lagom can often feel like a national hindrance, and some of Sweden’s critics argue that it has increased people’s dependence on social welfare, stifles ambition, and is overly nonconfrontational—perhaps explaining why Sweden has stayed neutral in many world conflicts when other nations might have expected them to act.
Maybe. But for a true demonstration of the power of lagom, it sometimes helps to observe a bunch of Swedes—when they are outside of Sweden.
That’s because when Swedes cross international borders, they often seem hell bent on leaving lagom far behind. And this may be especially true of Swedish teenagers and young adults, whose natural narcissism and hormones can run afoul of lagom at home.
My husband and I recently took a weekend Baltic cruise—the easiest way to escape Sweden for a couple of days in Riga, Tallinn, Saint Petersburg, or elsewhere—hoping for a couple relaxing days. But instead we found ourselves in a taut booze cruise of sorts for young Swedes. Dozens, maybe hundreds, of girls in their early 20s sat in the pre-boarding waiting area, looking like nervous mannequins, with their piercing blue eyes and expectant, clipped laughter.
Behind them milled roughly the same number of boys, some holding open cans of half drunk Carlsberg beer, some with sleeked-back gelled dark hair, some with spiky short blond hair. They scanned the room, stealing glances, tagging, and marking, before boarding.
It all lent a certain air of tension to the noisy hall. The lagom that I had embraced since moving to Sweden seemed fragile, like it was about to break into a thousand pieces under the weight of all those hormones. And sure enough, once we set sail, the ship transformed into something more like a college fraternity party—constant noise through the night, a naked man walking through the breakfast buffet the next morning—than any typical Swedish gathering.
It stayed like that for the whole weekend. Floating on international waters, away from home and the unspoken rules that govern Swedish society, the passengers gladly threw lagom overboard.
But they knew, as I did, that it would have to be fished back up before we docked in Stockholm.


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